The Japanese electronics giant heads up a coalition of investors and other companies to erect a planned green district in the city of Fujisawa. The Fujisawa Sustainable Smart Town will consist of a targeted 1,000 homes spread over 19 hectares. The core of the city sits on land once occupied by a factory Panasonic (then Matsushita) used to produce black and white TVs and refrigerators.
Panasonic and PanaHome, a subsidiary concentrating on residential construction, will build the homes as well as equip them with networking and electronic devices. Partners include Sumitomo Mitsui Trust Bank, which is developing “eco” mortgages and financing to allow residents to get solar systems put on their roofs through American-style “solar-as-a-service” contracts. Similarly, Orix will help develop car, scooter and bike sharing networks for the area.
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